Playback runs a sample size on your site so you can see the full picture. Have a problem with one aspect of your site it's likely to impact your whole site.
Did you know that about 1.35 billion people use AI globally—that’s around 10% of the world population?
GEO is the new SEO, built on the same backbone. Enriching your site with the right metadata, schema, and best practices prepares you to show up in generative search.
If your site is link heavy Playback works extra so give it some time to make sure it can capture everything. Go grab a coffee and check back later.
The blue search might be dead, but structured data isn't.
More than 8% of AI responses come from blogs. Blogging is still alive, and it needs your quality content now more than ever. Keep writing.
59% of people using AI use it to shop and read reviews.
It's time to Marie Kondo your website and tidy it up with structured data.
Structured data gives your content a voice in the AI era. It helps machines understand your message and connect it to the right audience.
Context is king. When your content is clear and well-organized, AI can deliver it exactly when and where it's needed.
Hierarchy matters—well-structured pages guide both users and AI, making your site easier to navigate and more discoverable.
Quality content fuels AI. The more relevant and valuable your information, the more likely it is to be featured in generative search results.
Accessibility isn't just a feature, it's a foundation. Making your site usable for everyone opens doors to new audiences and opportunities.
Generative search rewards authenticity. Share your unique story and expertise to stand out in a world of AI-driven results.
Optimizing for voice search means thinking like your users. Clear, conversational content helps your site be found in new ways.
A fast, mobile-friendly site isn't optional—it's essential. Speed and responsiveness keep visitors engaged and improve your search visibility.
Making your site accessible is optimizing for AI.